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Alexander McQueen is a luxury fashion house founded by designer Alexander McQueen (1969–2010). Its current creative director is Sarah Burton.
Alexander McQueen was founded by designer McQueen in 1992. It was the suggestion of Isabella Blow that McQueen use his middle name for the label. The house's early collections developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled Highland Rape.[3][4] Alexander McQueen staged lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and the Fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.[5]
During his time as head designer, McQueen was awarded the title "British Designer of the Year" four times between 1996 and 2003; he was also awarded the CBE and named International Designer of the Year by the Council of Fashion Designers in 2003.[7]
In December 2000, the Gucci Group acquired 51% of his company and appointed him as Creative Director before launching stores in London, Milan, New York, Los Angeles and Las Vegas. In October 31st, 2011, Alexander McQueen opens its first store in Beijing with a runway show. Following the take over, the brand's catwalk presentations were relocated from London to Paris, beginning with the Spring/Summer 2002 collection The Dance of The Twisted Bull on 6 October 2001.
Alexander McQueen launched its first menswear collection in Spring/Summer 2005 and continues to show its collections during Milan Fashion Week. The company launched its first women's pre-spring collection on the runway with its mens collection on 22 June 2008 and has since continued releasing cruise collections since Spring 2010.
In 27 July 2006, the company launched a lower-priced diffusion line McQ. The new line carries men's and women's ready-to-wear and accessories, was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year licence agreement with Alexander McQueen. Promoted as a denim line, the focus of McQ is a youthful target market.[20] The Spring/Summer 2011 was the final collection in collaboration with SINV SpA. Pina Ferlisi was appointed as the creative director for the line in June 2010.
